Wednesday, 7 May 2008

And so to bed


Whilst the primary objective of this trip is to learn about mobile and social networking, it has also provided an opportunity to experience first hand Terminal 5 and the Club World service.

And by making the most of this opportunity and engaging with willing crew and passengers this has already provided valuable insights for our Premium Leisure campaigns which challenge our current view and provide new territories to explore.

Terminal 5 met it’s promise, from arriving at the terminal to reaching airside took less than eight minutes, in fact in total from disembarking from the Heathrow Express to passing through security took less than 15 minutes in total.

The lounges were spacious, stylishly furnished, and a calm oasis in this travellers day.

You know how futuristic the terminal is when you overhear a receptionist advising a passenger wishing to use the Elemis Spa that there are no therapists available but they can have a massage by a robotic chair. And whilst that passenger may have been sceptical I thought it really was very good, squeezing, and kneading and generally reaching the parts other chairs and many masseurs probably don’t even consider looking for.

On board the journey was smooth, you can't legislate for the slightly drunk Australian snorer so I was grateful for BA having provided such effective noise reducing headphones.

So having landed at Narita airport I arrived at the airport express train to be met by the little known welcoming ceremony of the dancing chairs. The train having just pulled in was preparing to change direction, with all seats facing the same direction, unlike Club World, the Japanese solution is to automatically swivel them all around and like sycnronised swimming it was a bizarrely interesting to watch.

And it is this passion for technology, with toilets that are so sophisticated they need an instruction manual it is no surprise we are here to learn from Japanese innovation.

The final stop for me on the Narita Express was Shinyuku, as the worlds busiest station with 50 different exits it is a challenge to just find around it. And our challenge is no different, we will not be short of possibilities in our path ahead, but the key is to know which route to take.

So the jet lag has won and I am retiring to bed 24 hours after my journey began at Heathrow Terminal 5.

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