Monday, 12 May 2008

The mobile wallet proves elusive


It's been 32hrs since I've had any sleep and today's been a hectic introduction to Tokyo, especially on the menu front, but that will follow in a later blog post when I've gotten over the trauma!

Todays main takeout is how the Japanese use their phone as an enabling device. Surfing the 'net' is still done in two silos, mobile web and web. It's going to take the i-phone to shake up surfing the real web on a handheld, but the current i-phone hasn't been released here because residents only buy 3G phones, to which the i-phone is playing catch up.

Where the Japanese models are streets ahead is the capacity for billing shopping, and especially acting as a wallet, where you can credit cash to the device and use it to pay for products. Just watching people use their phone as if it were an oyster card for the public train transport system is mindblowing. Mindblowing because it's so simple and obvious! It's proving as elusive as a golden snitch to capture as a still photograph, but it will not elude me all week.

We also took in a Sumo match or two, which was standout for the ultimate in manual serving of banner ads! See the attached photo!

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